Legal support that scales
Helping start-ups, scale-ups, and in-house teams navigate growth
Looking for
practical
legal solutions?
You move fast. Traditional legal support doesn’t. Instead of quick, practical guidance, you’re met with high costs, slow reviews, rigid advice, and a default “no”—leading to frustration and taking on either too little or too much risk.
Problem
Strategic legal advice designed for fast-moving companies. Kwan Legal offers practical, risk-aligned advice that prioritizes speed, clarity, and solutions that scale—without the costs of an in-house lawyer.
Solution
Services
Fractional General Counsel
Senior legal leadership without the full-time cost, supporting financing, due diligence, and core legal frameworks to expand legal capacity as companies grow.
Strategy & Board Advisory
Senior legal leadership without the full-time cost, supporting financing, due diligence, and core legal frameworks to expand legal capacity as companies grow.
Marketing & Advertising
Legal support for fast-moving marketing teams, including campaign and creative review, talent and influencer agreements, and guidance on promotions, contests and sponsorships.
Product & Commercial
Legal frameworks that enable growth, supporting product launches, loyalty programs, and partnerships, as well as developing standardized SaaS, MSA, and vendor agreements to streamline operations.
About
I believe legal leadership should help companies move forward with confidence, not slow them down.
With two decades of experience across marketing, advertising, commercial, and product law, I help companies bring bold ideas to market while protecting their reputation and long-term growth.
My work has been shaped by years in high-growth environments, including serving as General Counsel at Clutch, GoBolt and Legal Director Uber. I guided these organizations through rapid expansion, financings and complex transactions.
Today, I partner with founders, CEOs, and in-house teams who need experienced legal judgment without the cost or rigidity of a full-time hire.
Kelly Kwan
Fractional General Counsel
Expertise
-
Helping teams move forward—workshopping solutions, prioritizing what matters, and offering advice that’s grounded in real-world business needs.
-
Working closely with leadership teams as a strategic partner, not a gatekeeper. Guidance is practical, commercially grounded, and tailored to the realities of growth-stage businesses. Advice is delivered with speed and clarity, prioritizing solutions over delays and aligning legal strategy with business goals.
-
Clarity over complexity – Legal advice should be understandable and actionable.
Progress over perfection – Thoughtful risk-taking enables growth.
Partnership over hierarchy – The best outcomes come from collaboration and trust.
Scalability over rigidity – Legal frameworks should evolve as companies grow.